VAN CLEEF & ARPELS
Back in the day, Van Cleef & Arpels is a French jewellery and watch company that founded by Alfred Van Cleef and Charles Arpels in 1906, and has always been renowned for their expertise in precious stones and signature pieces, earning the admiration of celebrities and public figures. Its groundbreaking gem-setting procedure known as the Mystery Setting which was patented in 1933 with particular acclaim won. Their historical special orders portfolio include numerous royal jewellery, such as The Océan necklace for Her Royal Serene Princess Charlene of Monaco, as well as the crown Empress Farah Pahlavi of Iran wore for her 1967 coronation ceremony.
Van Cleef & Arpels is an embodiment of love as it is all started with a romantic love story. Estelle Arpels, who was the daughter of a dealer in precious stones, met a boy named Alfred Van Cleef, the son of a stone-cutter. They fell in love and got married in the end of the 19th century. They wished to create something that lasts forever. That gave birth to the prestigious jewellery brand. With endless love stories in the great world, Van Cleef & Arpels dedicated to create unique set of jewellery to mark the infinite love.